Design now. Austria
The mobile design exhibition Design now.Austria presents Austrian design in the context of a broader approach to the purposes and applications of contemporary Austrian design.
The exhibition Design now.Austria highlights contemporary design trends in a comprehensive context, ranging from a (virtual) re-definition of design to traditional shaping, as exemplified by a – somewhat subjective – selection of contemporary cultural phenomena.
‘Design now.Austria’ focuses on the influence of the growing networking of cultural, industrial and social standards. It depicts design as a reflection of the changes in the media and technology.
For the most part Design now.Austria presents objects, thus complying with what is usually expected of an exhibition on design. Some of these objects, however, are prototypical, makeshift, subject to constant change and provisional. At the same time, the ‘invisible’ aspect is brought to the fore, closing the gap between the great design classics and objects of everyday life.
Design now.Austria presents icons, prototypes, new technologies, future ecological standards, home page design, new music, graphics, fashion and events.
A touring exhibition sponsored by the Austrian Arts Section of the Austrian Federal Chancellery.