The Ulm School of Design
31 Jul 2014 -
30 Aug 2014
Discover the methodology and legacy of Germany’s influential Ulm School of Design, responsible for Lufthansa corporate branding and other iconic mid twentieth century designs.
From 1953 until it closed in 1968 the Ulm School of Design in Germany was one of the world’s most important contemporary design academies. Regarded as being second only to the Bauhaus, the Ulm School’s successful work for Braun’s audio equipment and German airline Lufthansa reflected a design concept based on science and technology. This is still revered internationally as the ‘Ulm Model’ and has helped define what it means to be a professional industrial designer.
Attracted by the interdisciplinary aspects of the training program, students from around the globe flocked to study with founders and teachers such as Otl Aicher, Tomás Maldonado, Max Bill, Inge Aicher-Scholl, Max Bense, Hans Gugelot, and Gui Bonsiepe.
It was Tomás Maldonado, a teacher and industrial designer, who shifted the focus at the Ulm School of Design away from its Bauhaus-based beginnings towards an approach that was felt to be appropriate to deal with the complexities of post-Second World War living.
This touring exhibition from Ulm Museum celebrates the founding of the legendary Ulm School of Design, and provides an insight into the iconic designs and the strict methodology imposed on project development that characterizes the ‘Ulm Method’.
The exhibition will showcase the Ulm School’s graphic work, photographs, architectural models, porcelain, tableware, lamps, furniture as well as videos from the Ulm School. This exhibition is curated by the Hochschule für Gestaltung Archive, a department of the Ulm Museum.
An exhibition by ifa (Institut für Auslandsbeziehungen) German institute for international cultural relations.
This event is sponsored by the Goethe-Institut, Ulm Museum and the ifa.